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Tom Ford between “porno chic” and cinema

Tom Ford between “porno chic” and cinema

He has not always dreamed of working in the textile industry. At first, he wanted to be an actor. But after some contingency, he changed direction and climbed into the world of fashion.

 

In 1990, the famous fashion house Gucci was in decline and bankruptcy was fast approaching. But it was without counting on Mr. Thomas Carlyle Ford. Spotted for his creativity, he joined the famous industry that same year. It is at this moment that a brilliant idea crossed his mind. In order to refurbish the aging designs of society, he innovated by making the style “porno chic” fashionable again, style that appeared 20 years ago, while remodeling with current trends. For his advertising campaigns, he surrounded himself with model Carine Roitfield who became his muse, as well as Peruvian photographer Mario Testino. The published images have the effect of a bomb in the world of fashion. Most pictures taken connote sex, the desire associated with luxury and prestige. We only have class and strict clothing, but we have instruments of seduction.

 

The message was passed and success was imminent. Gucci regained strength and became an inescapable brand. Its new more sexy lines propelled the career of the young stylist.

On all the clothes (whether dresses or tops), everything reminded us of desire such as the use of V-collars, lace, leather, fur, the leopard style design … The designer knows how to attract the buyer. Moreover, many would say that these outfits are indecent and too provocative.

From the end of the 90s up to 2002, he joined the team of Yves Saint Laurent but his creations are less appealing to the famous stylist. Not agreeing with the management, he ends his contract with the house in 2003. Believe it or not that the concept of porno chic does not appeal to everyone. At the same time, he announced his departure from Gucci.

Despite his dazzling career in the textile world, Tom Ford still has a cinematic soul. Moreover, he drew inspiration for his creations from the 7th art. Remember that porno chic was born in the early 1970s in the United States. This movement consisted of making pornographic feature films and thus, promoting and professionalizing that industry.

 

For his works, he received several awards. The Council of Fashion Designers of America has rewarded him 4 times; a first time in 1995 in the International Designer of the Year category, a second time in 2001 for the Women’s wear Designer of the Year and the last in 2002 for his investment at Yves Saint Laurent for Accessory Designer of the Year. The last award was Men’s wear Designer of the Year in 2008.

 

In 2007, 007 ordered him a costume for the movies Quantum of Solace and Skyfall. Mr Bond knows how to stay fashionable under any circumstance!

Even though Tom has dressed a number of stars, he has refused to dress Melania Trump as well as Hillary Clinton. Why? It is justified by telling them that in order to appear close to the people, one should not wear such expensive clothes. Luckily, Michelle Obama managed to order a dress from the famous designer. For him, the context was more appropriate because it was part of a visit with the Queen of England. Even though the two great ladies have had only teatime, it was nonetheless political.

 

In 2011, he was ranked the 28th most influential person globally according to Times100.

At 55, it is as an enthusiast of cinema that the great fashion designer started a career in 2009 in the industry of movie production.

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